The company behind the companies.
Striven Industries is the name over six businesses in air filtration, independent hardware, and specialty coffee. Each runs under its own brand, with its own team. This is the part you don't usually see.
The companiesQuietly held. Deliberately run.
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Structure
One name, six operations
Each company runs under its own brand with its own team. Striven is the common ownership underneath — the systems, purchasing, and infrastructure they share.
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Ownership
No exit clock
Privately held, funded by the businesses themselves. There is no investor timeline, which means decisions get made on a ten-year horizon rather than a quarterly one.
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Standard
Boring, done right
Filters and hardware and coffee have nothing in common as products. What they share is that the work is unglamorous and most competitors stopped caring about it.
Six companies, three markets.
Air filtration is the core of the business, spanning four channels of one supply chain. Retail and consumer sit alongside it, run on the same principles.
Air filtration
4 companies-
RememberTheFilter.com
Direct to consumerHVAC, furnace, and AC filters for homes and businesses, sourced from leading American manufacturers. The largest of the six.
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Exact Filters
Custom manufacturingFilters cut to specification and held to a ±1/8" tolerance, so air passes through the media instead of around it. Built for systems standard sizes don't fit.
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RTF Filter Co.
Wholesale supplyA manufacturer-partnered line of replacement filters from MERV 1–4 through MERV 13, in every standard size plus custom. Consistent build, predictable supply.
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HVAC Filter Solutions
Commercial programsFiltration programs for hospitals, schools, government agencies, hotels, stadiums, and multi-family properties. Volume, spec compliance, and a schedule that holds.
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Retail
1 company-
National Hardware Group
Independent retail networkA network built to keep independent hardware stores competitive against big box and online giants, without asking them to stop being the store their neighborhood knows.
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Consumer
1 company-
Roast'n
Coffee & tea marketplaceCoffee and tea from more than 100 independent small-batch roasters, shipped by the people who roasted it, alongside the equipment to do it justice.
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Suppliers, partners, and anyone checking.
Most people who find this page are verifying that one of our brands is backed by something real, or proposing to work with us. Either way you'll reach a person, not a queue.
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